CharmDay
Brand Identity
A comprehensive branding project—encompassing the logo, brand identity, and stationery—was developed for Charmday, a local brand providing school accessories for Hong Kong students.
To honor the legacy of the first-generation brand “Kung Kei” (強記), the new logo merges the historical initials “KK” with the name “Charmday.”
The design transforms the “KK” into a charming star that doubles as a ribbon on a gift box, beautifully reflecting the company’s rich heritage and the celebratory essence of its business.
