Rebranding the
Vegetarian Food Asia
Trade Show
During the rebranding of the Vegetarian Food Asia Trade Show, we retained some important elements, such as the radish, and simplified the previous logo to make the brand image more modern and eye-catching. These changes help to enhance brand recognition, making the simplified design easier to remember; at the same time, the modern visual style attracts more young participants. Additionally, by keeping elements like the radish, we emphasize the health and natural aspects of vegetarianism. This rebranding is not just a visual change but also a reinterpretation of vegetarian culture, aimed at enhancing the brand’s influence and appeal.
In order to increase its commemorative value, we also revamped the entire content of HICC’s publication. To do this, we suggested for them to add in historical information about the exhibited coins and antiques and have a special legacy story around the new succeeding team.
