Hongkong International
Coin Convention &
Antique Watch Fair
The Hong Kong International Coin Convention & Antique Watch Fair (HICC) was established in 1982 and held once a year in Hong Kong. We were invited to design a series of images for the fair, as well as attract more attention from relevant industry players.
“HICC”, the abbreviated name of the fair, was applied on the fair’s promotional items and incorporated throughout its overall design. This was done so that “HICC” would become the fair’s key visual and be established as its official brand identity.
In order to increase its commemorative value, we also revamped the entire content of HICC’s publication. To do this, we suggested for them to add in historical information about the exhibited coins and antiques and have a special legacy story around the new succeeding team.
