Cash Financial Services Group
CASH Financial Services Group (CFSG), also known as “時富金融” in Chinese, is a securities company
based in Hong Kong that is regulated by the Hong Kong Securities and Futures
Commission. It was established in 1972. In 2022, we revamped CFSG’s logo and
corporate image.
Logo Design
We retained the commonly used abbreviation “CFSG” and determined with the client that “時富” (“wealth over time”) should be the central point of the company’s brand identity, conveying the important message that “time is wealth 時間就是財富.” Therefore, we designed a time logo consisting of hour and minute hands forming an upward and forward (positive) arrowhead. This symbolizes that CFSG is a company that keeps pace with the times and is able to provide customers with the correct investment plans, thus increasing their assets.