Splendour

Splendour is one of Cushman & Wakefield’s sales concepts, the main purpose of this project was to introduce buyers to a series of high quality luxury real estate developments.



In the past, the design of their brochure was made by folding a sheet of rectangular paper into multiple panels, but to enhance their project’s collectability, we proposed to modify its existing form. By using a series of postcards that are stored in an envelope, we refined it into a luxury development showcase. For the material of the brochure, we chose paper that had a stone-like texture so that the buyers can experience the developments’ building material through touch.

Old reference
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For the cover, we extracted the key details of the development and expressed it through an illustration. Sometimes, these artistic elements can help to leave a lasting impression on the intended audience.


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