Poke, the beloved Hawaiian dish, is the main item served at Pokeworld. Customers can choose different combinations of sashimi, salad and sushi rice to create their very own poke food. We established the brand identity for Pokeworld HK and gave the overall creative direction for their physical shop. Their first shop was located in Central and they later opened another branch in Kwun Tong. Since the ingredients and menus offered at each location was different, the latter was named Pokeworld Express as it was focused more on take-out meals.
While designing the logo, we started with the two circles found in Pokeworld Express, and built their entire visual system. from there. We put emphasis on the two circles as they are represent the cross section of their signature “pokirittos,” a menu item sold only by their shop.
The following is brand identity for the Central branch of Pokeworld: