Coin Convention &
Antique Watch Fair
The Hong Kong International Coin Convention & Antique Watch Fair (HICC) was established in 1982 and held once a year in Hong Kong. Since the organizers of the fair had been succeeded by a team of young people in 2018, we were invited to design a series of images for the fair, with the purpose of setting up a series of easy to remember visual indicators to strengthen their positioning with their existing followers as well as attract more attention from relevant industry players.
“HICC”, the abbreviated name of the fair, was applied on the fair’s promotional items and incorporated throughout its overall design. This was done so that “HICC” would become the fair’s key visual and be established as its official brand identity.