Framtida

We designed an identity for Framtida, a new premier lighting brand under Future Lighting. Future Lighting has provided lighting solutions to local families in Hong Kong, retailers and more since 2001.

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The logo design takes inspiration from a deer head wall mount, a traditional Scandinavian living room staple. Back in the day, after a deer hunt, the Nordic people would take its head and mount it on their wall to display their bravery as well as their hunting skills. Since Framtida is a lighting brand from Northern Europe, we designed the letter F to resemble deer antlers to link the elements of Nordic home decor with their brand.

Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging
Framtida Brand identity and packaging