We designed an identity for Framtida, a new premier lighting brand under Future Lighting. Future Lighting has provided lighting solutions to local families in Hong Kong, retailers and more since 2001.
The logo design takes inspiration from a deer head wall mount, a traditional Scandinavian living room staple. Back in the day, after a deer hunt, the Nordic people would take its head and mount it on their wall to display their bravery as well as their hunting skills. Since Framtida is a lighting brand from Northern Europe, we designed the letter F to resemble deer antlers to link the elements of Nordic home decor with their brand.