At-home beauty device company COS Beauty has been providing advanced beauty products to Mainland China and Japan. While gearing up to enter the Hong Kong market, they approached us to redesign their marketing materials so that they could better reach potential customers in this city.
Our client already had a comprehensive inventory of beauty devices as well as a large amount of accompanying information, but did not have a clear and succinct way to communicate that to their potential customers. To tackle the situation, we invited them to our office, and had them sell their products to us one by one so that we could gain a thorough understanding of each product’s functions and benefits. From our time together, we extracted the key features and selling points of each device, and designed their brochures and leaflets to display the information in a clear and attractive manner so that customers can easily find the information they need. We also styled and took all their product shots, and retouched each photo to fit the tone of their entire brand.